Noora's inspiration for the beauty of recycling culture and the joy of finding preloved treasures comes from Soini, her hometown in South Ostrobothnia. From a young age, Noora dreamed of having her own brick-and-mortar store, and her dreams were always encouraged by her entrepreneurial family.

In 2014, the idea of Relove was born—an all-encompassing experience for all senses. Relove is a Finnish family business where you can make quality finds in the second hand section, ranging from the latest trend items to fabulous vintage gems. At Relove you can just sit by the café window, sip coffee, and enjoy the city's buzz while listening to soft jazz rhythms in the background.

Currently, you can find the beautiful synergy of Relove's second-hand store and café in the heart of Helsinki at Töölöntori and Freda in Punavuori, on the 3rd floor of Stockmann in Helsinki and Tampere, and in Helsinki-Vantaa Airport. Don't hesitate to ask Relove's lovely staff for their second hand tips and café’s seasonal favorites.

See you at Relove!

Team Relove

"Relove is, above all, an environment where everyone is welcome to be inspired. We value slow fashion and take the time to pause and appreciate the moment."

-Noora Hautakangas, Founder of Relove