Taste the anniversary Matcha Tiramisu – and win one of 10 luxury bags!
Ten years ago, Noora Hautakangas did something no one had done before. She believed second hand could be an experience — not just shopping, but atmosphere, inspiration, and the joy of discovery. Noora wanted to bring high-quality second hand treasures to the most beautiful spots in the heart of the city. And to spread the word about this new world, she made a bold move: she raffled her own Louis Vuitton bag.
This bag wasn’t just a social media giveaway. It was a promise: Relove would change the way we see second hand.
Today, ten years later, Relove is a phenomenon — a community, a culture, and a place where second hand and café life meet in a way that feels like home.
And now, it’s time to celebrate — the Relove way.
The anniversary icon: Matcha Tiramisu
A birthday calls for cake. And at Relove, it’s never just any cake.
To celebrate our anniversary, we launched the Matcha Tiramisu, named THE ICON – a classic dessert reimagined as a Relove signature. It’s trendy, indulgent, layered, and bold. Just like Relove.
The Matcha Tiramisu is the flavor of our anniversary, but also a symbol: a new way to see a familiar classic, a new way to celebrate – and perhaps a new way to discover.
10 years = 10 second hand bags
Relove’s story began with one bag. So for our anniversary, we return to our roots — bigger than ever. The tiramisu comes with a twist: by purchasing it, you also enter a raffle to win a luxury bag.
This year, there are ten: 10 vintage luxury bags, one for each year of Relove.
The joy of discovery has always been at the heart of Relove. Now there’s a new way to “find a bag.”
Matcha tiramisu
The Matcha Tiramisu will be available in all Relove cafés starting April 17. Anyone can win a bag — maybe it’s you.
Relove 10 years. Thank you for being part of our story.