Relove x Flora

Relove x Flora
Salted Caramel Apple Cupcake by Relove & Flora 2.10–5.11.2023

Something b+tter* for the planet today?

In collaboration with Flora, we've baked a 100% plant-based limited edition Salted Caramel Apple cupcake, bursting with the delightful flavors of autumn. Our pastry chefs crafted the cupcake using Flora's 100% plant-based and 100% natural Plant B+tter, which is an excellent alternative to butter in all cooking. The Flora Plant product can found both in the juicy apple-infused batter and the salted caramel-flavored meringue frosting that tops the cupcake.

"Our collaboration with Flora is inspiring to us because we share values like pioneering. Pioneering is one of our core values, guiding our daily actions and choices, whether in our role as second-hand pioneers or in running a plant-focused café. We bake most of our café products ourselves and continuously develop our offerings in line with trends and demand. We want to be a part of showing that small choices can reduce one's carbon footprint without compromising on quality or taste."Vera Aladin, Head of Marketing and Sales / Relove

Flora brought three cow sculptures by British recycling artist Ptolemy Elrington to Helsinki Central Square, intended to spark a conversation about the impact of dairy production on the planet. The sculptures represent three themes (fast fashion, water consumption, and car usage) that people might be more willing to compromise on than their dairy consumption.

#SkipTheCow #NotTheTaste

You can find the Relove x Flora Salted Caramel Apple Cupcake product at all Relove stores from October 2nd to November 5th, 2023.

*Compares the recipe for dairy-based butter and plant-based butter. Based on the Klimaton carbon footprint database. More information available at

**Impact of Dairy - OL TR 0205 ID study available upon request.